U.K. Leading Europe in Hotel Performance Recovery



In this piece, we take a quick look at the U.K.’s recent performance timeline as well as occupancy on the books for the coming months as the country further eases restrictions.

Excerpt from STR

The U.K. continues to lead Europe in hotel performance recovery, due almost exclusively to domestic demand.

In this piece, we take a quick look at the U.K.’s recent performance timeline as well as occupancy on the books for the coming months as the country further eases restrictions.

Green shoots as hotels reopen

Due to reopening, along with an assist from the summer half-term holiday (31 May-4 June), U.K. hotel occupancy came in at 43.1% in May 2021. That was up from May 2020 (23.0%) but substantially below May 2019 (78.9%). Because of the pandemic impact on 2020 data, STR is using 2019 as the recovery benchmark. Average daily rate (ADR) was even further behind the pace at GBP67.33, up from GBP58.69 in May 2020 but down from GBP93.65 in May 2019. However, both the occupancy and ADR levels from May 2021 were the highest in the U.K. since September 2020.

Top market performers

As demand remains predominantly domestic leisure driven, markets reliant on that segment are further ahead in the process.

While looking at daily data since the start of June, Dorset Regional has seen occupancy of more than 90%, reaching its highest level on 4 June (97.2%). The Like District and Norfolk & Suffolk Regional occupancy posted levels of more than 87%. There is no doubt that another summer full of staycations is a positive for these markets.

Click here to read complete article at STR.

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