Accor is to launch the Mondrian brand in Europe with two hotels in France; in Cannes and Bordeaux.
The company said that it was aiming to be the leading operator in 25 European countries by 2023.
The Cannes Grand Hotel on the Croisette will be reopened as a Mondrian in 2021, with 75 guestrooms, a restaurant and a bar overlooking a 4,000 m² private garden, and a private beach in front of the hotel.
In Bordeaux, the group will open a 97-room hotel, built around a 19th century building, with a 460m² bar lounge, a spa, a meeting space and an open-air terrace, with the opening planned for the second half of 2021.
The company added the Mondrian brand as part of its purchase of a 50% stake in SBE Entertainment group in 2018.
Accor said that it was continuing to accelerate its development in luxury and premium brands in Europe, with signings quadrupling between 2016 and 2019 and the group aimed to increase that figure sevenfold by 2023.
In 2016, Accor luxury and premium portfolio comprised approximately 100 hotels and 18,000 rooms. This figure has doubled with almost 200 hotels and 38,000 rooms in 2019, and its aim is to treble the original figure with 300 hotels and 50,000 rooms by 2023.
The group has just opened its 3,000th property in Europe and, with a total of 340,000 rooms across 39 countries, was the leading hotel operator in the region.
Franck Gervais, CEO Europe, said: “Accor is bolstering its leadership of the European hospitality market by placing meaning and the customer experience at the heart of its approach. Accor has achieved its goal of advancing its luxury range in Europe and has succeeded in offering a portfolio of brands as wide as it is varied. We are now capable of meeting all our customers’ needs. Our hotels are living spaces where our guests come to stay, eat, enjoy a gig, work and play. We strive every day to offer a range of services that match their needs in increasingly diverse destinations.”