IHG has signed a deal with Shenzhen-based property developer Kingkey Group under which IHG will take over the management of one of Kingkey’s hotels in on Dameisha Beach, a popular tourist and leisure destination on the east coast of Shenzhen, China.
The signing ceremony for the deal was held in Shenzhen and was attended by Daniel Aylmer, IHG’s COO for Greater China; Hua Chen, chairman of the Kingkey Group; and other representatives.
As of January 1, the hotel will formally be rebranded as the InterContinental Shenzhen Dameisha Resort. In addition to a brand upgrade, the hotel will also unveil its Club InterContinental experience in 2020, including 60 dedicated guestrooms, an outdoor infinity pool, indoor swimming pool, an executive lounge, a restaurant and other facilities.
The hotel’s main building—with 370 guestrooms, meeting rooms, dining facilities, leisure facilities, and indoor and outdoor swimming pools—will also gradually be upgraded.
The preferential policies and transport connections in the Guangdong-Hong Kong-Macau Greater Bay Area have created “strong synergies” that are driving growth in the local hotel market, IHG claimed in a statement. Following China’s publication of the “Outline Development Plan for the Guangdong-Hong Kong-Macao Greater Bay Area” in February, development in the Bay Area has shifted up, creating new opportunities for the hospitality, cultural, and tourism sectors.
As of the end of Q3, the Greater Bay Area had 43 IHG hotels open with several other properties were under construction or in the pipeline.