Former Wisconsin Red Lion to rebrand as Hilton property

Driftwood Hospitality and Hilton Hotels & Resorts will rebrand the Red Lion Hotel Paper Valley in Appleton, Wis., as the Hilton Appleton Paper Valley. The hotel will reopen under Hilton’s flagship brand in late 2021. 

Renovated in 2018, the property will undergo a full renovation to its guestrooms, public areas and event space prior to the official conversion. “The complete renovation of the hotel is a great indication of the strength of our hotel and is welcomed by our employees and guests alike,” said Linda Garvey, general manager. “We remain committed to serving our community as a major anchor to the downtown area and also an exceptional employer in the hospitality sector of our city.”  

The 388-room hotel will have 38,000 square feet of event space across 26 rooms that can accommodate up to 2,000 attendees and is connected to the Fox Cities Exhibition Center. The hotel also has five restaurants and lounges, a heated indoor swimming pool, a courtyard and a 24-hour fitness center. The property also has a complimentary shuttle to take guests to and from the airport.
The hotel, operated by Driftwood Hospitality Management, will remain a Red Lion Hotel until the Hilton conversion in late 2021. 

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