As the world continues to adapt and modify in response to COVID-19, we wanted to share the news that we have created a flexible and fluid programme for The AHC later this year and invite you to view the overview here.
We are fully aware of the catastrophic impact coronavirus has had, and will continue to have, on the hospitality industry and believe in the importance of staying true to our mission, which is supporting the local and global hospitality community. We’ve shifted gears and chosen a new conference theme to reflect our sentiment, our strength, and our community; ‘Solidarity with Hospitality.’
Over the last 18 years, The AHC has proudly become the leading event for the UK hospitality industry and never has there been a more urgent need to come together as a sector and support each other.
The immediate future is uncertain, but we do know that the uncertainty won’t last forever and when it disperses there will be a new normal where originality, information, passion and adaptability will be king. The importance of face-to-face meetings, handshakes, clinking glasses, and embraces will resume, even within the context of a new normal.
The programme we have developed adheres to The AHC brand you are all familiar with in terms of format and creativity but also addresses the areas fundamental to recovery. Our conference content has always been rooted in delivering practical knowledge that delegates can take back to their hospitality businesses and implement and we remain steadfastly true to that promise. We have a relentless focus on researching, shaping and delivering content that is relevant and fresh from speakers who are well-informed, interesting and stimulating.
In light of the current circumstances, we are making adjustments to significantly reduce the cost of attending The AHC for hoteliers to ensure they are able to join together with the rest of the UK hospitality community to Learn, Network and Be Inspired. The AHC was created by hoteliers for hoteliers and it is vital you are able to be part of the experience. Please contact Peter Kealy for further information.
The event will take place on the 21st and 22nd September at the Manchester Central Convention Centre. For more information and to register, please visit www.theahc.co.uk.
We look forward to welcoming you to The AHC 2020. Until then, stay safe.