Best Western Hotels & Resorts has selected Broadband Hospitality as an endorsed high-speed internet-access supplier. Under the agreement, BBH will collaborate with Best Western Hotels & Resorts in an effort to significantly upgrade and improve the Wi-Fi experience for hotel guests nationwide in all Best Western-branded hotels. This includes creating and implementing new guest internet standards and bandwidth requirements at Best Western properties as well as the introduction of a tiered program with complimentary and premium Wi-Fi options for guests.
Best Western properties also will have access to the range of BBH total unified technology solutions designed to help owners “bundle and save.”
Through the partnership, Best Western will introduce tiered Wi-Fi service offerings with a premium upgrade option for guests. While this new premium service will be offered as a complimentary benefit to Best Western Rewards elite status members, all guests will have the option to purchase the premium Wi-Fi access, where available. The additional revenue generated via these guest purchases will help hotel owners offset the costs associated with upgrading their internet network to a higher standard.
“In today’s marketplace, fast and reliable Wi-Fi is a necessary hotel amenity, making it a critical part of a traveler’s hotel experience,” Kevin Velez, senior director of technology management for Best Western, said in a statement. “As customer expectations continue to expand and evolve, we make it a priority to partner with industry leaders like BBH, who play an important role in helping us meet and exceed those guest expectations. The scalability and flexibility offered by BBH enables us to deliver simple, smart and cost-effective technology solutions to our hotels, giving them the tools they need to upgrade the guest experience.”